BANISH BORING, BLAND COPY FROM YOUR MARKETING
How My Approach Helps You
One of the keys to success in franchise recruitment marketing and sales is to deliver the right message, to the right person, at the right time…
It sounds so simple in practice...
but much harder to implement in reality
Yet it’s impact can be dramatic
Using my tried-and-tested frameworks and methodologies developed from over a decade in franchise recruitment, I can help you to:
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Maximise the value from your prospect database and if you don’t have a database or a large one yet, I can help you build it in the right way
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Create an automated email flow that has leads booking calls and taking the next steps in your sales process
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Become your salespersons secret weapon
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Save you time, energy and effort whilst increasing your email marketing output
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Guarantee you hit your database once per week
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Sharpen up your copy and messaging so that it delivers maximum impact
Maximize Your Sales Potential
How I help you
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Email Automation
Automated Email Series Package
If you don’t have a series of 5-10 emails that are delivered to your prospects on autopilot from the moment they enquire, then you’re missing out on sales. I'll create a fully automated, optimized email flow that works 24/7 to keep your prospects engaged and help move them to the next stage in your sales process.
And here’s a bonus for you…
Because everybody loves something for free, right?
The emails and copy that I produce for you can most likely cross over into other forms of content. Social Media posts, LinkedIn Posts or Articles, scripts for short videos that you can use on social media and send to prospects in future emails… and you can repurpose all that content as you wish for free!
You can have that one on me.
What I believe...
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I believe in keeping your franchise prospect communications clear, concise, and personal
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I stand for banishing the boring, bland platitudes and corporate buzzwords that many people use in their marketing. Let's face it - if you really want your messaging to have the maximum impact, then it pays to not sound like everyone else!
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I believe when it comes to analysing the impact of any marketing, measurement of results is king
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I believe in the power of testing. Anyone can create the perfect strategy on paper, but as Mike Tyson once said: "Everyone has a plan until they get punched in the face", so testing small before you spend big can often be your best approach
About me
Andrew - The Franchise Copywriter
I am a franchise recruitment marketing specialist, having helped to generate over £5m in initial franchise fees alone over the past 8 years, creating a potential lifetime value in excess of £170m. In that period, I was accountable for the marketing that helped to generate 5 franchise sales per month for 14 consecutive months for one franchisor.
I've also helped franchisors to win British Franchise Association Awards and consistently rank in the top 10 of the Elite Franchise Top 100 UK Franchises.
Safe to say, I'm a big believer in the power of franchising to help people realise their goals, dreams and ambitions.
This section isn't about me though, it's about how I can help your business.
My marketing experience expands beyond email marketing and copywriting, but this is where I see the biggest opportunities for franchisors and where I can deliver the most impact, no matter what stage of growth you're at in your business.
I truly believe in the power of delivering the right message, to the right person, at the right time, and have seen first-hand the positive impact this can have on businesses.
Some recent highlights:
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Accountable for the marketing strategy and activity that produced the highest number of leads of any franchisor with a plus £100k investment level during the challenging year of 2021. (Source British Franchise Association WorkBuzz survey).
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Consistently delivered targeted email marketing campaigns that have successfully re-engaged prospects from an established database, leading to those prospects becoming franchise sales.
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Helped establish two new master franchises in the UK, creating the strategy, marketing, project plan, franchise copywriting and delivering email campaigns that helped to generate early franchise sales despite the brands not being established in the UK.
Away from the franchising, copywriting and marketing world, I am a fitness enthusiast competing at an amateur level in CrossFit and Hyrox.
My most recent highlight is securing a place and competing at the Hyrox World Championships in Nice, France, in June 2024 in the men's doubles category for my age group.
Beyond fitness, I enjoy the outdoors and good quality coffee.
I'M ALWAYS SHARPENING MY SKILLS TO GET THE BEST POSSIBLE RESULTS FOR CLIENTS
CLIENTS I'VE WORKED WITH
Get in Touch
Ready to get more from your marketing? Simply fill out the form below, tell me which service you’re interested in, or if there’s anything else I can help you with, and I’ll be in touch soon.
Disclaimer:
Franchise sales results can vary depending on a wide range of factors such as franchise network performance, franchisee advocacy, franchisor stage of growth etc. Copywriting and email marketing are just some elements that can help generate franchise sales and are not a guarantee of making sales.